July was coming along, and Cracker Barrel wanted to celebrate by hosting a Christmas in July activation at Melbourne’s iconic Southern Cross Station.

The aim was to create brand awareness, encourage social sharing, and provide some product samples to customers. The activation definitely had to be eye catching, festive, and brighten up all the commuters cold Winter afternoons.

It was time for our incredible Inflatable Snow Globe to shine! With some artificial snow, giant Christmas gifts, and some delicious Cracker Barrel goodies, anybody would have thought it really was Christmas.

Guests were amazed as they walked past the activation, and smiles were appearing all around.

Across the five days, hundreds of people took up the opportunity to snap a unique photo in our Globe. With snow being thrown around, and Christmas bonbons being cracked, the festive spirit was in the air.

The client were thrilled to have activated such a unique service, and the brand awareness they achieved was priceless.