F1 GRAND PRIX VR PIT STOP CHALLENGE

Bunch | VR Pit Stop Challenge | March, 2018


Brief



As Melbourne’s iconic Formula One Grand Prix event approached, Bunch Marketing reached out to Rentertainment with an exciting racing based brief.

Their client, Philip Morris, was looking for a way to entertain a group of guests in the Turn One Corporate Suite over the four day period. High turnover and exhilaration was a must!

Activation


Our exclusive Virtual Reality Pit Stop Challenge was perfect. We knew the attendees would not be able to resist testing their skills on the realistic and thrilling VR Pit Lane.

The Pit Stop Challenge had guests returning for multiple attempts as they tried to hit the top of the leaderboard!



Outcome



At 60-90 seconds per experience, we were able to offer hundreds of attendees a chance to race across the four day activation.

With over 500 sessions a day, the client was extremely happy with the result. They were able to offer their guests a speedy, unique, and memorable experience that many had never experienced before. It was thoroughly enjoyed by all.