Enspire Communications came to us with a brief from their client, Westpac. They were to have an activation space within the fashionable Vogue Codes Live event, and required an eye-catching service with a few specific requirements.
The activation had to incorporate a social element, increasing awareness of Westpac’s latest campaign, and the specific artwork and quotations from this campaign also had to be included.
We provided our Interactive Graffiti Wall, complete with a Green Screen to allow for guests to choose their photo backdrop out of Westpac’s variety of designs.
Guests had a blast snapping a photo and then using their inner artist to decorate themselves on the screen. Social sharing capabilities were added, and a competition encouraged guests to share their artwork on Instagram.
Many photos were created across the two day event. Both the millenials from Day One, and the younger ones from Day Two’s kids event were entertained, and even those who didn’t step up for a photo were able to engage in the fun as they watched the large screen.
The Graffiti Wall stood out in the venue, attracting guests as they wondered what all the buzz was about, and the guests loved receiving a creative photo memory!