GPJ for ServiceNow Roadshow 2020

ServiceNow | Slowmo Booth | March, 2020

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Brief



George P. Johnson (GPJ) approached Rentertainment whilst they were on the hunt for a photo booth for their corporate events roadshow. Requirements included direct social sharing for guests, tracking of analytics and interesting ways to brand the experience.

While we could have simply met just these requirements, we preferred to go take it up a notch, presenting GPJ with a setup that their guests wouldn’t forget any time soon.

Activation


Rentertainment provided direction in creating a 2.5m x 2.5m open-top, custom designed cube filled with at tonne of colourful confetti.

This was the perfect eye-catching environment for creating custom branded boomerang GIFs and slowmo videos which were instantly shared to guests, for them to then share on with friends.



Outcome



Across the Sydney and Brisbane events social impressions topped a whopping 98,000! This proved that the guests certainly enjoyed their experience and were proud and keen to share it.

The client received brand exposure and were more than pleased with the reach.