MECCALAND | BEAUTY FESTIVAL
BRIEF
In March 2018, The Taboo Group came to Rentertainment with an exciting brief. They requested unique social sharing experiences for three separate stands at Australia’s first ever three-day dedicated beauty festival, Meccaland.
We knew the guests at this festival were bound to be searching for those Insta-worthy moments! The booths had to be unique, vibrant, engaging, and shareable.
ACTIVATION
We supplied three of our next-level Photo Booths – the Life Size Globe, GIF Booth, and Slowmo Booth.
Fully equipped with gold confetti, glitter, and the latest in technology, we were ready to capture the guests’ gorgeous poses!
OUTCOME
Meccaland’s attendees did not wander past our booths without stopping for their very own social sharing moment. With 400 sessions in each booth per day, thousands of posts under Meccaland’s dedicated social hashtags, and smiles all around, we classified it as a great hit!
We are proud to have been part of an iconic festival in Melbourne’s fashion history. Many thanks to The Taboo Group for bringing us on board!
