AIEC | INTERACTIVE MOSAIC
BRIEF
The AIEC 2018 expo in Sydney was fast approaching, and Think Business Events approached us seeking a unique social set up for the open area of the venue.
They wanted to create and eye catching and engaging space, and allow guests to take a moment out of their busy schedules throughout the four days to enjoy in a memorable social experience.areas via a digital platform.
ACTIVATION
Our Interactive Photo Mosaic was to be the perfect choice – combining social and interaction.
Images were taken in the on-site GIF Booth, as well as drawn from the unique Twitter and Instagram hashtags, and guests could watch the Mosaic coming to life not only on the wall itself, but also via the large display screen. The whole process was filmed in time-lapse, so the client was provided with a social-ready video to use in the follow up of the event.
OUTCOME
The Mosaic came to life across the four days, with guests always crowding around to see the fun. The experience promoted social sharing, encouraged guests to snap a shot in the booth, and enjoy taking a break from business for a moment!
The clients were glad they included such a memorable element to their exhibition in 2018, and were also thrilled to watch the Mosaic coming to life throughout the process.
