In December, 2017 Air Canada were set to fly their first ever aircraft from Melbourne to Canada. Melbourne Airport came to us because they were looking for a way to celebrate this momentous occasion.
A combination of aircraft passengers, corporate VIP’s, and general public would be involved in this exciting day, so the activation had to be engaging, extraordinary, and provide a lasting memory.
We developed a highly customised set-up with our Lifesize Globe. Complete with artificial snow, snowman props, and custom branding, the activation was a Winter Wonderland extraordinaire!
Guests were able to step into our globe and snap a unique photo, which could then be shared socially and printed through our Instagram Printer.
The results were clear as many photos were shared online, meaning added exposure for Air Canada, plus guests had a souvenir to take home from the day.
Our client was ecstatic with the branding opportunities, high quality of Winter Wonderland theming, and the guests’ positive responses. They have since returned to us with further opportunities, and we are grateful to have developed a lasting relationship!