AFL | Custom Trading Cards | September, 2018


Footy fever was in the air as that one day in September neared, so it was time to start thinking about the ever exciting AFL Live Site.

Active Display Group came to us as they were compiling only the most interactive sport themed activations for AFL, and they knew we would have something perfect in store.


Our Custom Trading Cards were the perfect service for the activation. With the ability to customise the sport, design of the card, and branding, not only was the service perfect for the family friendly nature of it, but also for the marketing goals of the AFL.

Kids and adults alike had the opportunity to step on up and strike their best footy pose and a unique printed Trading Card was given to them as a souvenir of the fun times they had.


The crowds around the booth were endless, as almost everyone wanted to come over for their very own card! Over 2,600 cards were made across the four days, and to add to the success, AFL incorporated social sharing of the cards – nearly 3,000 shares were achieved!

The client were thrilled to have created such a fun opportunity for the footy fans at Live Site, and were thrilled that the booth was so popular. The Custom Trading Cards bring out the sport fever in everybody!